Lit Financial App
Lit Financial leverages a matchmaking approach similar to dating apps, connecting users with financial advisors based on their investment goals and spending habits. Despite its innovative concept, user engagement was declining, particularly among the target demographic, leading to the need for a comprehensive redesign.
Client
Lit Financial
Role
UI/UX Designer
Year
2024
Objective
I was tasked with reimagining the user experience for a financial investing app tailored to Millennials and Gen Z, facilitating connections with compatible financial advisors.
Research
User Persona Development
Millennials (25-40 years): Seeking to grow their wealth and optimize spending. Value authenticity and personalized experiences.
Gen Z (18-24 years): Digital natives who prioritize user-friendly interfaces, social proof, and educational content.
Key findings included:
Desire for more intuitive navigation.
Preference for gamified elements and social features.
Need for educational resources integrated within the app.
Design Process
Wireframing
Developed wireframes focusing on:
User Profile: Personal information that is easily customizable and offers a clear insight into their personality.
Visual Graphs: Data visualization to help convey information in a clear and concise format.
Financial Overview: Breakdown of the user's current financial outlook and future forecast.
Final Design
The final design incorporated:
Modern Aesthetic: A vibrant, youthful color scheme with playful graphics and charts.
Enhanced Educational Content: Integrated articles and videos explaining investment concepts.
Conclusion
The redesign of Lit Financial successfully addressed the needs of its target demographic, creating a more engaging and user-friendly platform. The blending of financial advisory services with a familiar social interface has positioned Lit Financial as a leader in making investing accessible and appealing to younger generations. Future iterations will focus on continuous user feedback to further enhance the app’s features and functionalities.
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